where smart advertisers spend their pennies!

Please enable JavaScript and check you have the latest version of the Adobe Flash Player.

benefits

Washroom advertising has been around for a few years now, and this captive media offers some particular benefits to the out of home advertiser. Independent research* has shown some remarkable results:

  • 92% unprompted advertiser recall
  • 88% recall of four or more selling points
  • 98% positive reaction to posters in washrooms
  • Over 2 minutes on average in front of posters

We can help you make the most of these benefits and some of the unique creative features of washroom advertising, e.g.

  • Captive audience and 2 minutes dwell time allows you to use longer, more persuasive copy
  • 100% gender specific allows a more targeted message
  • Take advantage of toilet humour. The unusual locations benefits from humorous copy.

We are Positive we can help you make the most of this remarkable medium, by selecting from one of our pre-arranged packages, or designing the best campaign for you from our 600 plus sites in over 20 of the most commercially important designer outlets in the UK.

© 1996 - 2010 positive media marketing limited all rights reserved.