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The perfect outlet for your brand

Who visits designer outlets?

Positive Media Marketing has a portfolio of poster sites in the toilets of the most commercially important Designer Outlets in the UK. Our 600 posters in more than 25 of the most important centres can be seen by an average of 2 million customers a week; that’s 104 million every year.

Designer outlets have been a feature of the UK’s retail scene since 1993 and have become a massive part of the shopping experience for many people. They particularly attract brand conscious consumers who want the reassurance and prestige of original design labels and strong brands, even in these difficult times.

These are the kinds of people attracted to your brand.

  • 79% travelling by car
  • 66% ABC1s
  • 57% age 25 – 55
  • 68% visiting at least monthly and seeing your message repeatedly
  • And most importantly – these are people currently spending money!

Which? Magazine did a report called ‘Inside the Outlets’ which you can view here.

They found that the centres offer excellent value for money, with 30% savings over High Street prices. Customer comments often included the atmosphere and experience of the outlet centres, showing how important the experience is as a leisure activity. Many people stay a long time at the centres, enjoying the cafes and other facilities, as well as the savings.

See here for the full Which? report.

See below for a list of our centres and their weekly footfall.